Today, video content has become an essential part of any marketing strategy. As audiences tend to use clips and short videos with purpose, it’s no surprise that 92% of marketers are now using video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has resulted in an increasing amount of online video content.
Due to the pandemic, live streams have become the new media; that’s why 57% of marketers are now using Facebook and Instagram live video in their video marketing strategies.
When videos effectively increase click-through rates (CTRs), marketers try to incorporate them in every possible way. Email marketing is no exception.
How you can use video email marketing in your branding campaign
Video email marketing means including videos in your newsletter and other emails. You can analyze engagement by keeping tabs on the likes, shares, views and comments your videos receive. When videos get attention, they often rank higher in search engine results than plain text. This means that video allows you to better promote your products and services, drive traffic to your website, increase social media engagement, and more. What types of emails can you embed videos in? There are many types of emails you can embed videos in, from newsletters to educational emails. Videos can help you announce a new release, show your company’s product guide, talk about discounts, promote events, and more. You don’t have to include video in every email; The main goal is to increase conversions.
Here are examples of emails where you can embed videos:
Email “Meet the Brand”
News
Email customer retention
Educational email
New product announcement
Event announcement
A recent study has shown that the more personalized your video, the better. Use data, analytics, and surveys to understand what interests your customers and what drives them to subscribe or unsubscribe.
5 Video Email Marketing Tips
Select the video you want to embed
With so many email types you can choose from for your video campaigns, you need to decide what to show. This, in turn, will specify the types of videos to create to increase CTR and get the best return on investment (ROI) from your marketing strategy. The types of emails for video embedding listed above will help you focus on your selection.
It’s important not to cram all of these videos into one email or multiple newsletters in a row, as this will only confuse viewers. You don’t even need to use video in every email. Start with a video in an email and analyze recipients’ traffic and activity. If the CTR is high and the audience is interested, you can build a campaign with these videos or add other types with confidence.
Don’t forget to take a screenshot to use as a video thumbnail in the message.
Make sure you can share your videos
Avoid embarrassing situations where your email recipient can’t open the video file. When it comes to email newsletters, you can’t just insert links, upload videos, or stream from YouTube. You need to download it as a file. To do this, you must host your video in the company’s services or through a content delivery network (CDN). Don’t forget to factor in the hosting and streaming costs of various services!
Also consider adding large files to your email. For example, Gmail allows you to share files up to 25MB in size, so you have to be careful with HD videos. Sending them without errors may require using a special conversion tool to resize the file.
Another great tip is to include a few words in your video. Give your audience a brief overview to introduce the clip and list the main points. This will save the day if a problem with the network occurs or if your client’s device doesn’t automatically download the images. Even if the video is not visible, you can still send your message. Don’t forget your existing customers
That’s one thing to say about how to get new customers, but what about old ones? Since they made a one-time purchase, they have less trust in your brand, so it’s easier to encourage them to buy more from you. Since they’re already invested in your brand, they’re more likely to sign up for your newsletter or follow you on social media and keep watching your videos. This is a great opportunity to increase revenue from existing customers.
Sometimes the road to customer acquisition can be long and difficult. You can use analytics to understand their interests and re-engage them with more engaging content. It could be a new product introduction, a tutorial, or a clip about the type of product your customers are interested in.
Add a personal touch
Every communication becomes more valuable when you personalize it. If you have a limited number of clients, you can create a personalized video and add your company name, watermark, or executive name. With personalization, you can create a strong connection between your brand and the people who are willing to invest in it. But personalization is more than just building community with the help of an email marketing strategy. It is also useful when using analytical tools. For example, pay attention to people who didn’t finish watching your videos and discover what made them do so. Some tools allow you to send a reminder to the recipient to finish watching the video; analytics takes you further by allowing you to modify your business processes and track progress. For the recipient, these techniques make them feel special and important to your business. All in all, this not only means better relationships with your users, but more views and more clicks.
Here is a list of the best programs that allow you to quickly edit your videos. Some of the web services listed are free, while others require a paid subscription:
Video subtitles included
The advice isn’t so obvious, but it’s important. Make sure your video content is accessible to people who are deaf and hard of hearing. Thinking about placing