You have to be on social media!
Social media is your best source for seeking out potiential clients. Your potential clients either hang out or pop in and out of social media. You never know who might view your social media stream, and you never know how generous the social media algorithm is going to be to you.
One thing is for certain. If you don’t give the social media algorithm something to feed on, it has nothing to give to your potential client or customer. The algorithm is feed by user engagement and length of time with any given content. It also factors in shares and likes.
Why Social Media?
People want to know what you’re up to. They need to establish your validity. They need to see if they connect with you as more than just a product or brand. They need to see if they see something of themselves in you (or your brand). People want to see reflections of themselves, and they want to hear their name. In other words, people want to feel as if you have connected with them personally. (More on that in later posts).
Youtube, Facebook, Twitter, and Instagram, is just the beginning of the odyssey into social media. These are the giants, but you are a small player. You need to get a foothold. Don’t be upset if you don’t have the audience or the following that your need from day one.
Your fans and audience need to know where they can find you when they are not on social media. They want to see the real you, not you through a lense. Social media is a lense, and your true brand cannot shine there. That is why we develop websites, so your online personality can be a star on your own platform.
Please don’t exclude or eliminate Snapchat and Instagram. They also works great to drive traffic to your central hub, your website, that is.
But as a beginner, this is all overwhelming and complicated.
So what can you do to make a reasonable start?
Hi everyone, I’m Monty King, Your WebAidR Specialist, and I am going to share with you how to get started on social media. Even if your are new to online marketing, you will want to develop a social media marketing campaign to ensure that you are constantly on the frontlines of getting new prospects into your various funnels.
(Not sure what a funnel is? Send me an email, and I will expain it to you personally, or create a post to explain it. Use the contact opportunity below.)
The Importance of Selecting the right social network for Your Brand.
Yes, there’s going to be some footwork for you to do, whether it’s Facebook, LinkedIn, or Twitter. No matter what you decide or which network you want to join, be prepared to put in some groundwork before you set your expectations on cloud nine.
You can be in every social media platform known to man. But what gain is it to have a presence everywhere and not have a brand identity anywhere? If you spread yourself too thin, if you try to be in all social media from the beginning, how will you find enough time to make each those profiles look great?
In other words, whatever social media you choose for your maiden voyage, you want to do an outstanding job there first. Master one social media at a time. Understand the foundational philosoply of each social media and if you see that you can fit in without coming out of yourself too much, then begin there.
You don’t want to be on Facebook doing a terrible job. If so, you’ll be wasting your time, and the time of any potential audience. You rely partly on your audience to spread the word about you. So be phenomanal.
There was a time when it was much easier to drive traffic to your funnels or website with social media.
Now the algorithms are very stringent. In order to understand the algorithm of any social media platfrom, you must understand that the economy social media platforms is attention. The longer you can keep somebody on any given social media platform, the more that particular algorithm will advance your content. Subsequently, a whole lot of competition has developed.
Choosing the right social network.
In order to determine which social network is best for you or your brand you will be required to do some research in your niche.
If you’re in B2B, chances are LinkedIn is the best social network for you.
Twitter is also another good social network for B2B. It is great to couple it with LinkedIn for increased results.
If you’re in B2C, Facebook is a great option, especially if you can couple your efforts with Instagram. Keep in mind, Facebook is a better option if you are trying to reach an older demographic. To put it one way, the parents are on Facebook, while the young ones will be on other platforms, namely, Tiktok and Instagram.
YouTube is a viable option whether you are in B2B or B2C.
Type of content to create.
Are you good with video editing, or should I say, do you enjoy shooting video and then editing it? (Note, you can have others edit for your. Here is a partial of our Fiverr rolodex for video editing.
For video editing, we recommend the following. However, click “Explore” for more.
If so, you’ll probably want to start with YouTube or LinkedIn.
Facebook is much more competitive. They have a ton of viral videos. But what counts is making videos tailored to your audience’s interests, and videos that they will respond to.
On YouTube you can last long even if you don’t have an audience or subscribers. In due time you can get more traffic. YouTube is a patience game. You need a window of time to create an audience and gain viable traction. You will have to develop content for about two years before you can expect a large enough audience to monetize your efforts. So monetizing your channel shouldn’t be your primary objective on YouTube. Seek first to develop an audience.
What’s the difference between YouTube and Facebook? When considering your social media options, consider the user’s intent for any given social media platform. Facebook users, for example, want updates on friends and family. Some are there for specialty groups that feed their interests for specific obsessions, such as collecting. They don’t necessary search for content – Facebook feeds them content based upon the content with which they have alread interacted. That means Facebook tracks every user’s ‘like’ or comment and sends that user a feed based upon that. The average Facebook user doesn’t search, they are spoonfed content based upon content they have already engaged with.
YouTube users, on the other hand, search for videos all day long. They seek entertainment or knowledge, and they don’t expect their friends or family to pop up. They are tolerant of ads, yet not prone to watch them unless something hooks them within the first couple of seconds. (If you would like to know more about YouTube Ads Mastery, email [email protected]).
YouTube viewers are actively searching through keywords, or should I say, they search based upon what is on their mind, and for the most part, ‘how to’ reigns supreme in this space.
YouTube provides a suggestion feed by tailoring an algorithm which determines the best video based upon relevance to the search terms and tags in question. Your keywords and tags, (and hashtags), determine if you show up as a suggested video.
Bear in mind, if you are creating content which keeps people on YouTube, the YouTube algorithm will suggest you to more and more viewers. Your job is to make sure viewers watch a large percentage of your video. How much your videos are loved by the alogorithm is determined by what percentage of your videos are being watched. In other words, if people click onto your videos and watch 65% or more, then the algorithm will consider your videos as good to retain people on the YouTube platform.
Rembember, now matter what platform you are on, the algorithm of any given platform is developed to suggest to other people on the platform content which is ‘sticky’. That means, the algorithm suggests to other users content which has the ability to ignite their imagination and retain their attention for a given amount of time.
Start creating content.
Let’s just suppose that you have determined which social media is best for you but don’t have friends or followers on that platform.
Well, first off, no one will follow if you don’t have content.
So let’s start creating content.
Content starts with your profile. The social media profile is so low key that it is often overlooked as a primary introduction to you or your brand. Consider your profile to be the marquee in front of your business. If a person on the platform can’t determine what you are about within a few seconds, he or she will move on.
Facebook, Twitter, Instagram all have profiles that can easily be tweaked to give a snapshot of what type of value you provide.
You need to fill in everything from a username, to an email address, to a really relevant good photo, to a description of who you are or your business. Take time to work out your colors and your banner. Try to make your username relevant to your business or brand.
If you don’t complete your profile, you don’t give people a reason to follow you.
When you’re completing your profile, make it known how people will benefit from following you or subscribing to your page.
But, there is still the content which needs to be developed to keep your audience not only engaged, but clicking on links that you provide. These links should point to the top of your funnel, the magnets to your offers which generate income for you while providing premium value to anyone who is willing to come up off of their hard-earned money.
So please do not underestimate the value of your profile, no matter what platform you choose.
Once you are comfortable with your profile, content needs to be your ultimate focus.
If you don’t know what content to create, begin by checking your competition.
Look at your closest competitors.
What works for them should give you clues as to what type of content that you need to develop.
This will give you an idea of what you should do more of and what you should put on the back burners.
If you are insecure as to what content to create, be secure in knowing that it doesn’t have to be extravagant or mind-blowing. It can be as simple as a status update, or you can just pull out your phone to record a video of yourself.
Yoy can share some links. And if you don’t know which link to share, you can go to buzzsumo.com. Enter any keyword in your industry, it will show you all popular items.
This shows you what people like on Facebook, Twitter, and all social sites, giving you an idea of what types of content will resonate with that social network and which won’t.
Making a Connection on Social Media.
Once you have determined the type of content you want to create, you will want to develop a content strateggy. (Contact [email protected] for a deeper understanding of ‘content strategy’). Once you have a content strategy in place, you are going to want to connect with your audience.
Connecting with Your Audience on Social Media
The only purpose of you commiting so much time and energy to social media is to connect with an audience. Your job or task is to create the type of content that will enamor visitors to your brand to point where they will pay to see more.
Do you have it within you to create an elixir of mesmerizing content that bedazzles your audience to the point where they feel that your content is more valuable than the money they have worked so hard for? Is your point of view, your entertainment, or what not, on such a level that somebody would come up off of money which they have worked so hard to obtain?
Social media exists for those who are looking for an alternate reality, a glimpse of a greater reality than that in which they find presently find themselves. They want to know that with just a little more effort that their dreams are within hand.
You can assist them if your product or service can solve a problem your audience is itching to scratch.
Just because you’re using a computer doesn’t mean you’re not in contact with people. The best time to connect with your audience was yesterday. The next best time to connect with your audience is now.
Let’s do this!